2007 NHRA NATIONAL EVENT SCHEDULE
Listen to Trackside Interviews with Champions, Drivers and Crew Chiefs
Robert Hight
Hillary Will
Bob Vandergriff
Dave Connolly
Ed Iskenderian
Cory McClenathan
Robert Hight
Jim Yates
Tony Bartone
Hillary Will
Whit Bazemore
Byron Hines
INTRODUCING THE FIRST RESEALABLE
ENERGY DRINK NOS® 22OZ. PLASTIC BOTTLE  Limited
Edition Bottle Over Caps Deliver an Uncanny Resemblance to Holley
Performance Nitrous Oxide CanistersENGLEWOOD CLIFFS, NJ, November 27, 2006—NOS High Performance Energy Drink, named after the most recognized brand in nitrous oxide—Nitrous Oxide Systems—is now available in a 22oz. plastic, resealable bottle. Celebrating its debut as the first truly resealable 22oz. PET bottle in the category, bottles with promotional NOS valve over caps will hit store shelves in December of 2006. The valve over cap is a limited time package and will only be available on the first 50,000 cases. Brand Director at High Performance Beverage Company, Michael Fine, said packages larger than the 16oz. size are exploding in sales growth and he expects the larger size to quickly move up the sales ladder in the energy drink category. “With 22 ounces and above, resealability becomes an issue. Consumers are taking these packages for longer periods of time and in more places. Now that NOS is resealable, consumers can have their boost anytime and bring it with them anywhere.” Packing the most power per ounce, NOS is now available in three sizes: 16oz. cans, 11oz. and 22oz. plastic bottles. Since its debut in October 2005, NOS (16oz. can) quickly took the lead and currently ranks 9th out of the top 70 energy drink SKUs. With a fully integrated marketing campaign aimed at automotive enthusiasts and core energy drink consumers, NOS has been targeting key car culture lifestyle events throughout the year. “This type of exposure, coupled with our Team NOS motor sports sponsorships, has propelled NOS into one of the most recognizable energy drinks in the industry,” said Fine. “Utilizing some of nature’s most powerful energy producing ingredients, NOS allows you to ‘turn-it-on’ and ‘go faster’ … no matter what you’re racing for,” said Fine. “The awesome mango passionfruit flavor delivers on taste and the large 22oz. plastic bottle has the shape closer to the NOS canister. This package will truly be one of the most unique to the category.” The 22oz. bottle is priced at $2.79 suggested retail. The NOS beverage includes powerful and healthy ingredients such as: Taurine, Ginseng, D-Ribose, L-Carnitine, Folic Acid and Vitamins C, B6 and B12. (In fact, NOS has not 100% but 140% of Vitamins C, B6 and B12.) High Performance Beverage Company and Holley Performance Products partnered in 2005 to create High Performance Energy Drinks. NOS Energy Drinks are available nationally in convenience stores, grocery stores and speed shops, for all those with a Need for Speed. For more information visit www.drinknos.com. Holley Performance Products Inc., Bowling Green, KY, is a leader in the performance engine market, and is used throughout the world in racing, street, marine, powersports and industrial high performance engines. Holley’s family of companies includes the leading brands in the performance market including: Holley®, Weiand®, Lunati™, Hooker®, FlowTech®, Earl’s® and NOS®. For more information visit www.holley.com. Glossary Taurine. An amino acid-like compound and a component of bile acids, which are used to help absorb fats and fat-soluble vitamins. Ginseng. A nutrient known to increase energy levels and physical and mental endurance. D-Ribose. A basic carbohydrate essential in the production of cell energy. L-Carnitine. An amino acid that helps the body produce energy through more efficient utilization of oxygen. Folic Acid. Nutrient than can help reduce the risk of birth defects of the brain and spinal cord. Vitamin C. An anti-oxidant essential for vision, growth, healthy skin and promotes healing. Vitamin B6. Maintains sodium and potassium balance and plays a role in enhancing red blood cell information. Vitamin B12. Required for proper digestion, absorption of foods, the synthesis of protein and the metabolism of carbohydrates and fats. |
